Chief Brand Officer (CBO)
Reporting to: Chief Executive Officer (CEO) - Newly created role for brand.
Scope: Global
Role Overview
The Chief Brand Officer (CBO) is the ultimate steward of the company’s global luxury brand, responsible for shaping its vision, meaning, and desirability across every customer and cultural touchpoint. Reporting directly to the CEO, the CBO will safeguard and elevate the brand’s heritage while guiding its evolution for modern, global luxury consumers.
This role requires a rare balance of strategic rigor, creative excellence, and cultural sensitivity—ensuring the brand remains timeless, distinctive, and aspirational across markets, channels, and experiences.
Brand Vision, Heritage & Strategy
Global Luxury Brand Leadership
Creative Direction & Storytelling Excellence
Elevated Retail & Client Experience
Reputation, Influence & Cultural Authority
Leadership & Brand Governance
Measures of Success
Experience & Profile
Leadership Style
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Chief Brand Officer (CBO) Reporting to: Chief Executive Officer (CEO) - Newly created role for brand. Scope: Global Role Overview The Chief Brand Officer (CBO) is the ultimate steward of the companys global luxury brand, responsible for shaping its...
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