Job Description

About KYNAH

KYNAH is a Los Angeles–based luxury bridal and occasionwear brand redefining modern South Asian fashion. With a global customer base and a commitment to craftsmanship, KYNAH has become the destination for modern brides seeking elevated, culturally-rooted design.

As our LA Atelier transitions to a Fri–Sun schedule, we are expanding our virtual sales presence to ensure every bride receives exceptional, high-touch support throughout the week.

Role Overview

The Virtual Bridal & Occasionwear Sales Specialist is a hybrid Sales + Customer Service role focused on converting leads, nurturing warm prospects, resolving inbound inquiries, and delivering an elevated luxury experience.

This role requires someone who is:

• A natural leader in communication, client guidance, and upholding KYNAH’s standards
• Highly self-motivated and proactive — someone who takes ownership and drives results without needing constant oversight
• Organized, empathetic, and deeply invested in helping brides through one of the most meaningful decisions of their lives
• You will work with brides who visited the store but did not finalize, as well as clients reaching out virtually via email, WhatsApp, or appointment. You will also support inbound support tickets and assist the Customer Service team as needed.

Key Responsibilities

Sales & Client Conversion

• Own and lead the follow-up pipeline for all unconverted in-store clients, driving strong weekday conversion
• Independently manage all virtual inquiries via email, WhatsApp, Instagram, and booked appointments
• Conduct personalized virtual styling sessions, guiding clients through silhouettes, designers, timelines, and pricing
• Create and send custom quotes, invoices, and manual orders
• Track and meet personal weekly and monthly sales goals
• Demonstrate leadership through strong product expertise, confidence, and consultative selling

Customer Service & Ticket Support

• Work through inbound customer service tickets ensuring fast, accurate, compassionate responses
• Support the CS team during high-volume periods, assisting with order updates, tracking, sizing questions, and general inquiries
• Troubleshoot issues around timelines, production, alterations, and order modifications
• Ensure brand tone is upheld across all communication: warm, informed, and solution-oriented

Cross-Functional Coordination

• Communicate clearly with Production to ensure all customer details, measurements, and custom notes are accurate
• Flag concerns early and help resolve issues collaboratively
• Keep internal systems updated with appointment notes, follow-up reminders, and customer progress
• Work with production to handle any post-production disputes with your customers and ensure their happiness and satisfaction

Merchandising & Trend Knowledge

• Become an expert on all designers, trend, customizations and availabilities of KYNAH 
• Stay current with Indian fashion trends, silhouettes, designers, and what drives conversion
• Confidently recommend pieces based on event, body type, timeline, budget, and client style

General Responsibilities

• Manage a high-touch pipeline of multiple brides and clients at once
• Operate with a “hustle mindset” — proactively moving clients down the funnel, not waiting on responses
• Deliver a seamless, luxury-level experience at every touchpoint

Ideal Candidate

• A natural leader who elevates client interactions and sets a high bar for service
• Highly self-motivated, driven, and proactive
• Sales-focused, competitive, and energized by hitting (and surpassing) goals
• Experienced in bridal, luxury fashion, or high-touch client service
• Exceptional written and verbal communicator
• Able to handle a high volume of clients with organization and grace
• Passionate about South Asian fashion and supporting brides during key milestones
• Calm, empathetic, and solution-oriented
• Tech-savvy (Shopify, Gladly, WhatsApp Business, Zoom, etc.)
• Thrives in a fast-paced environment and takes ownership of results

Compensation

• Competitive base salary
• Commission on personal sales + performance bonuses
• Employee discounts and other KYNAH perks

Success Metrics (KPIs)

• Weekly & monthly sales closed
• Customer happiness 
• Conversion rate of in-store clients
• Ticket resolution speed & customer satisfaction
• Accuracy of production handoff
• Pipeline management and follow-up discipline

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