Job Description

Position Summary

The Digital Media Specialist supports the mission of The Everglades Foundation by applying marketing communications and social media skills to developing original digital content and maintaining a consistent brand identity for the Foundation, its supporters and its programs online. The Digital Media Specialist maintains the Foundation’s digital library and suggests creative ways to establish, build, and promote the Foundation’s online presence and attract the public.

Reporting to the Director of Communications, and in collaboration with the Vice President of Communications, the Digital Media Specialist writes, creates, and manages digital media content on a daily basis including social media channels, email communications, and website updates. The Digital Media Specialist possesses a solid understanding of how each social media channel works and how to create and optimize content so that it is engaging to various audiences. The Digital Media Specialist ensures that digital media, visual content, marketing communications and social media provide an engaging, consistent, and proactive communications message that enhances the Foundation's brand, supports its programmatic efforts, and builds awareness of its overall mission.

The Digital Media Specialist is a creative and organized thinker, designer, and arranger of information with developed interpersonal and communication skills and an enthusiastic attitude. The Digital Media Specialist communicates with internal and external teams to ensure accurate, timely, and high-quality deliverables.

Primary Responsibilities

• Build and execute digital strategies through research, platform determination, benchmarking, messaging, and audience identification.
• Optimize the Foundation’s pages within each platform to increase visibility of digital content.
• Plan, create, track, and manage social media content for Foundation’s pages and accounts, including Instagram, Facebook, LinkedIn, and X.
• Manage social media and Google ads for boosts and campaigns, creating and curating audience based on posts; monitor and collect analytics on campaigns.
• Moderate all user-generated content in line with the moderation policy for each community. Facilitate online conversations with the public and respond to queries.
• Capture and analyze data/metrics, insights, and best practices, and take the appropriate steps to improve content as needed.
• Measure website traffic and monitor search engine optimization.
• Create and write engaging digital content by collaborating with the Graphic Design Specialist, Video Production Specialist, and Education, Policy, and Science teams in the form of posts, reels, link sharing, blogs, email marketing.
• Stay up to date with changes in all digital platforms, ensuring maximum effectiveness.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics requirements.
• Keep a running list of all earned media about the Foundation and update the website.
• Provide earned media support when necessary.
• Understand the Foundation's brand and mission to create content that supports its strategy, goals, and programs.
• Develop strategies and tactics to get the word out about the Foundation across a variety of mediums including email, direct mail, social media, website, digital ads, flyers, etc.
• Curate, design, and distribute monthly newsletters to communicate with the general public, educators, and supporters.
• Design and execute integrated communication campaigns using Marketing Cloud Account Engagement (f/k/a Pardot) to reach key audiences with the right message at the right time.
• Translate communications goals into automated nurture journeys, engagement programs, and targeted email sends.
• Develop, with relevant departments, audience segmentation strategies to personalize outreach for different stakeholder groups (e.g., donors, advocates, teachers, etc.).
• Monitor and analyze engagement metrics to measure impact and optimize marketing performance.
• Provide insights and recommendations to the broader communications team on how to improve reach, engagement, and audience experience.
• Leverage Account Engagement tools to enhance audience targeting and journey design.
• Create email content and templates to be sent to constituents using Salesforce Enhanced Email Builder in Marketing Cloud for Account Engagement (f/k/a Pardot)
• Develop content and relationships with partners and influencers.
• Support the Communications team by assisting with updating digital content calendars.
• Organize and maintain photo/video database and other digital assets.
• Update websites content through Wix including existing pages, blogs, job postings, staff bios, and news items.
• Coordinate with external stakeholders to set up video filming days, social media collaborations, compose scripts and captions.
• Coordinate with Graphic Design Specialist to create assets supporting programs for website and social pages.
• Attend Foundation events and/or media visits as necessary.
• Other tasks and duties as assigned by the Director of Communications and Vice President of Communications.

Knowledge, Skills, and Abilities

• Proficiency in all social media platforms, strategic communications, and content creation best practices.
• Superior verbal and written communication skills.
• Strong, demonstrable ability to create original content that targets a specific audience and effectively communicates a specific message.
• Ability to think creatively and strategically.
• Capability to assess, manage, and successfully complete multiple competing priorities and deadlines.
• Ability to be flexible, multitask, work well under pressure and time constraints, and thrive in a high-energy, fast-paced work environment.
• Strong interpersonal skills, ability to communicate with all levels of management and departmental teams.
• Ability to simplify complex information into user-friendly formats.
• Optimistic outlook and enthusiastic attitude.
• Highly organized and detail oriented.
• Punctual, reliable, and self-directed.
• Capable of effectively working remotely, independently, and under limited supervision.
• Passion and enthusiasm for the Everglades and/or the environment a plus.

Qualifications

• Bachelor’s degree or equivalent.
• At least two years of professional experience or two years of relevant internship experience in digital marketing, social media, and content creation and management.
• Experience with Salesforce/MCAE/Pardot or similar CRM or marketing platforms, required.
• Thorough knowledge of social media platforms and their advertising platforms, including but not limited to Instagram, Twitter, Facebook, LinkedIn, and YouTube.
• Technical knowledge of Canva, Wix, MS Office, and Sprout.
• Experience in environmental and/or science communications preferred.

Mental and Physical Qualifications

To perform this job successfully, an individual must meet the above minimum qualifications and be able to perform each of the essential duties and responsibilities satisfactorily. The requirements listed below are representative of the physical and mental requirements of the job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of their job.

• Ability to sit or stand for extended periods of time
• Ability to concentrate and analyze information for extended periods of time
• Able to proactively solve problems and think analytically
• Ability to make sound, prompt decisions
• Ability to read and write
• Manual hand dexterity required to operate IT devices and complete paperwork
• Endurance to work long hours, including nights and weekends

Accountability

The Digital Media Specialist reports directly to the Director of Communications and coordinates closely with the other members of the Communications team, Program Directors, and other Foundation staff.

Location and Schedule

This is a full-time position. The Digital Media Specialist can be based either in Miami or South Florida with a strong commitment to spending significant time in the Palmetto Bay office, a suburb of downtown Miami. Occasional weekend and evening work, as well as travel to the Foundation’s main office in Palmetto Bay for departmental meetings and all-staff retreats and to other areas of Florida for Board meetings or other events is required.

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This job description accurately reflects the position as currently configured. However, this job description is not meant to be an exhaustive list of all the duties an employee in this position may be expected to perform. Employees are expected to perform all other duties as may be assigned and/or directed.

This job description may be changed to include new responsibilities and tasks, or change existing ones, at any time, as the Foundation deems necessary.

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Equal Employment Opportunity Statement:

The Foundation is an equal opportunity employer that affords equal protection against discrimination to job applicants and employees. The Foundation seeks to ensure that qualified applicants will have an equal opportunity with respect to all employment practices regardless of their race, color, religion, sex, national origin, disability, age, pregnancy, marital or familial status, sexual orientation, gender identity or expression, status as a victim of domestic or dating violence, source of income, veteran status, or any other characteristic protected by law.

To apply, send a cover letter and resume to Human Resources, at hr@evergladesfoundation.org or apply on LinkedIn.

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